Logo Design for the Wabyd Wabbit

My dear friend Ed Raby (known as The Rabyd Atheist on YouTube and pronounced “rabid”) was looking to make some changes to his channel and needed an official logo.

Link to his YouTube channel: https://youtube.com/@therabydatheist?si=qIOpg88okLDydx3u

Due to inaccuracies with automated subtitles, a fellow viewer of the channel noticed “Rabyd" was translated to “Rabbit," which then morphed into the Wabyd Wabbit Atheist because that's what happens when you put a bunch of Gen-X/Millennial nerds in a live chat together unsupervised.

Ed loved the joke and wanted to incorporate it into his branding. Always eager to jump on the opportunity to entertain myself with another useful digital art project (and super happy to help out a very good friend), I offered my services to come up with a new logo for our favorite fuzzy benevolent dictator (with his big sharp pointy teeth!).

🐇🧎🏻‍♀️🧎🏼‍♂️🧎🏾🧎🏻‍♀️🧎🏼‍♂️🧎🏾🧎🏻‍♀️🧎🏼‍♂️🧎🏾

I figured I'd share the many iterations of the Wabyd Rabbit as well as the new official logo.

<Doing my very best Vanna White impression>

Enjoy the creative journey!


I initially started with a realistic and literal interpretation of a “rabid rabbit,” but Ed wanted less horror and more cartoon.

I LOVE word art and enjoy making ambigrams (words or phrases that look the same right-side-up or upside-down) in my free time. With this in mind, I had a genius moment where I came up with this using the “R” and “A” in the design.

Left bunny with fang.

Right bunny sans fang.

While still playing around with cartoon representation…

Ed really liked the new direction using letter art, so I came up with other variations (hand drawn, then digitized).

Took a left turn at Albuquerque for this one:

He polled his audience on YouTube, who ultimately picked this one as their favorite:

Which needed a little tweaking, and turned into this:

And with some final touches and added details (Ed wanted to see what it looked like with a nose, but that was rejected):

And the new official logo for The Rabyd Atheist is….

<drumroll please> 🥁


Tada! 🥳🎉🥇

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